The real estate season in the Palm Beaches is notorious for coming to a halt during the summer. This is not the case for Jack Elkins, as he closed over $26 million in property sales and aligned a few luxury waterfront home listings for the beginning of this season. Just because the snowbirds made their way back north, didn’t mean that all transactions had to come to a pause for Jack Elkins.
Notably, Jack’s largest sale this summer, listed at $12,490,000, was 1550 S. Ocean, where he represented both the buyer and seller. The estate spans nearly 6,500 square feet with direct access to the ocean and the Intracoastal. The property had not been listed for sale in over 25 years, but when it was time to sell Jack was the natural choice, as he is an expert in the area.
“I simply don’t believe in an off season. Yes, many of the part-time Palm Beach residents aren’t around for the summer, but there are still many other buyers, both locally and internationally,” says Jack Elkins, real estate agent at Fite Shavell. “I believe in giving my sellers the advantage, and that means working with all buyers, not just the seasonal residents.”
As Jack revs up for the Palm Beach real estate season, he already has a few noteworthy properties lined up and ready to market at full speed. Two of these Manalapan estates are just down the street from each other: 1820 S. Ocean Blvd. and 1920 S. Ocean Blvd. Both of these homes offer ocean and Intracoastal water frontage, however, one was recently renovated and the listing prices reflect it respectively.
“As an agent, I recognize the importance of specializing in a niche. I know that if a buyer comes to me looking for a home in Manalapan or the Palm Beach area, I will be able to help him find the right home,” says Elkins. “The advantage that I offer my sellers by mastering this market segment is that all my marketing efforts are acutely focused, this makes it easier for potential buyers to find me, and ultimately, close sales quicker.”
In atypical fashion, Jack Elkins has invested in using a marketing team to market both himself and the listings. It’s a bold move that makes a lot of sense in a market saturated with low performers. In real estate, an agent’s greatest asset is his self-reliance and connections. By working with professionals, he guarantees the greatest reach to his target audience. Jack clearly knows his audience well and the best methods for reaching prospects clients and catering to them.